Our purchases shape our world. That’s why we created MISASO, a women’s clothing brand which is for everyone whether you’re petite, curvy or pregnant. Our dresses, tops & jumpsuits flatter every figure. When we create a style, we take our time to ensure that it will become a wardrobe favorite. With that, here are a few of the principles that guide our design process.

MI – Made in India. Our products are proudly and ethically made in India. We’re Indian inside out, from organic cotton sourced from the south to our team from all over India.

SA – Sustainable Alternative. In a fast-fashion world, MISASO stands the test of time, you will reach out for your MISASO outfits over and over again. Every single MISASO style is also pregnancy & nursing friendly.

SO – Sourced Organically. 90% of our products are made from fabrics that are natural or GOTS certified organic cotton which don’t involve any harmful chemicals. Our products are safer for you and the environment.

MISASO also represents the creative union of couple-preneurs, Mitali and Samir Sood.

Samir aka “Sam” is a passionate entrepreneur and start-ups enthusiast. He has spent the last decade across promising start-ups in the energy, recruitment and tourism sectors.

Mitali aka “MJ” has worked with the choicest of brands from PepsiCo to Samsung and is stoked to finally launch her own brand to build, nurture and grow.

It is their hope that their designs will allow you to create your own stories, elevating your every day.